Shoppers across America are now able to snag Jason Wu ’01 apparel at a fraction of the cost. The Loomis Chaffee alum recently collaborated with Target to design a line of apparel with his signature simplicity and feminine silhouettes. With a price point hovering between $30 and $60, the collection includes sheer blouses, pleated skirts, striped scarves, classic totes, and dresses with minimalist appeal.

The mass-market collaboration follows recent successful joint ventures between Versace and H&M, Missoni for Target, and Matthew Williamson for Debenhams in the U.K.

Listen to a recent interview with Jason on NPR, and view the Jason Wu for Target commercial.