Packaging the Intangible

The final projects for five Loomis Chaffee students in the Fall 2 term of Digital Art & Media Design, a visual arts course taught by Stacy-Ann “Ro” Rowe ’97, are featured in “Package the Intangible,” an online exhibition of their work.

The course teaches the underlying principles, techniques, craft, and creative practices of using the computer for art and visual communication. The final assignment required that the students design and create a package for a product that would be available for purchase at a store. The added challenge: The product had to be something that could not be touched in the real world — for example, courage, integrity, or love. In addition, the intangible product had to relate to social justice, and all of the marketing and design needed to reflect that concept.

“I am so proud of the research, passion, and work my students have put in,” Ro commented. “They all chose topics that were meaningful to them and really brought their ideas to fruition. They are all completely different and stand out in their own way.”

Connect to view the “Package the Intangible” online exhibition.

Connect to the Visual Arts page of the school website for more about arts programming at Loomis Chaffee.