Strategic Communications & Marketing

The digital communications team manages the school’s website and associated portals at www.loomischaffee.org. The team oversees all issues of design and function in coordination with our website vendor. All proposed website projects — edits, redesigns, and new pages — are prioritized based on their alignment with the school’s communications and marketing priorities. Do you have a website project in mind? Please start the process by contacting Jessica Ravenelle at jessica_ravenelle@loomis.org or 860.687.6818.

The digital communications team manages Loomis Chaffee’s social media strategy and the school’s official channels on Instagram, Facebook, and Twitter. Please refer to the Loomis Chaffee Social Media Directory for a list of registered school accounts. All Loomis Chaffee departments and groups interested in launching their own social media channel must register their accounts with the Office of Strategic Communications & Marketing. For more information about branding, content, and best practices for social media, please refer to our social media guidelines. We are also available for individual consultation with all social media managers; please contact Makhala Huggins at makhala_huggins@loomis.org or 860.687.6225.

Our design team specializes in meeting communications and marketing goals through the use of creative, engaging, and informative visuals and graphic content for print and digital media. The team also manages the brand identity of the school and its various departments and programs, including athletics and the Loomis Chaffee Summer Program. Do you have a design project you’d like to discuss with us? Please contact Kelley Albert at kelley_albert@loomis.org or 860.687.6379.

The Office of Strategic Communications & Marketing produces a wide variety of print materials, primarily for external audiences, as part of marketing plans for admissions, alumni/development, and the Loomis Chaffee Summer Program. Print materials include viewbooks, brochures, postcards, notecards, stationery, and posters. As time and resources permit, the office can consider other projects. The office also publishes the Loomis Chaffee Magazine three times a year: August, January, and April. The magazine's audience is the extended school community on and off the Island. If you have a print project in mind, please contact Lynn Petrillo at lynn_petrillo@loomis.org or 860.687.6140.

Our design team oversees photography for projects led by the Office of Strategic Communications & Marketing and maintains a digital asset management system with several years of photos on file. Our team oversees photography at all major school events, including Family Weekend, awards ceremonies, Commencement, and Reunion Weekend and arranges photography that represents the Loomis Chaffee experience in the classroom, athletics, student life, and the arts. Because we do not have a full-time in-house photographer, our ability to accommodate all requests for photography is limited. Please contact Lynn Petrillo at lynn_petrillo@loomis.org or 860.687.6140 with any questions or requests.

Our in-house video team produces video content primarily for external audiences as part of integrated marketing plans for admissions, athletics, development, and the Loomis Chaffee Summer Program. The team also produces video for news coverage and major school events, oversees the work of external vendors, and manages the school’s YouTube channel. Please direct any questions about video to Mary Forrester at mary_forrester@loomis.org or 860.687.6108.